
The Following is a rant brought on by Unity3d making their Indie platform free.
Once upon a time, in a galaxy far far away it used to be very difficult and expensive to make an album. Yes, I said album. To record an album, record or even CD (before the age of cd-rom burners) a musician would have to go to a studio. In that studio often resided a badass audio engineer, thousands of dollars worth of recording equipment, and a great acoustic setup to record top of the line vocals and live recordings.
This was how it was up until 10 years ago. When I was in college for Audio Engineering I was literally taught how to record on a 16 track analog board recording to a very high end Reel to Reel. I started in my own studio with a Tascam Portastudio 424 (see image above). Yes boys and girls that is cassette tape. Such amazing artists as Beck and E of The Eels recorded their demo tape on one of those. I too had dreams of making it big on my own as a producer, but something happened. . . a sea change in personal electronics.
Very very quickly, personal computers got cheaper, faster, and powerful enough to run high end recording programs such as Pro Tools and Cubase. Yes, even though I have been running Midi Sequencers on computers since my 386 DX running Windows 2, recording studio quality audio came much later. High End Recording Studios were quickly replaced by bedroom producers. The 18-23 year olds that not only were producing their own music, but recording their own music as well. Within about 5 years the Recording Studios were virtually wiped out, and Audio Engineers were a dime a dozen. Anyone could get a mid-grade audio card and produce professional quality recordings. Just check out Garageband (if you have a mac).
The second and more powerful blast came with the advent of the MP3. The MP3 codec converted once gigantic .wav and .aiff files down to a quarter of the size. Big deal right? We all know what MP3s are. Well, the MP3 single-handedly wiped out the entire music industry. I watched it first hand from the mighty halls of Warner Music Group. I watched as a once bloated and crazy industry transformed itself into a publishing industry.
What does the MP3 codec have to do with Unity3d, follow me into the fabulous world of Flash Casual gaming on the web, and the lack of an industry there is around it. Why is there no real Flash Gaming Industry? Because they haven't figured out how to make money off of it. And why is that? Because people already believe that anything you can play in your browser is free. And most people do not see it as being worth paying for.
The Casual Gaming Industry is facing the same problem that the Music Industry is, no one wants to pay for something they can get for free. Yes, there will always be the hardcore gamers/music collectors, and they will gladly pay money for awesome stuff. Great. Awesome. But that's like 3 percent of all gamers/music listeners. Lame. Terrible. O-M-G.
So, will allowing Unity3d to flood the web with lame ass games by 13 year olds, destroy the gaming industry? No. I don't think it will. But is it helping anything other then possibly the Unity3d web player's penetration numbers? Nope, I don't think so. But if we start releasing AAA quality titles for free on the web, then god help us. Don't train your audience to expect awesome stuff for free. Please?
End rant.


